Last week I rediscovered a Web 2.0 technology that can
easily be used to influence and persuade people to visit
your website. First I read a blog post about it, then
a colleague suggested it's use in an email. What is
it?
The technology is Twitter.com. It allows you to send
short messages to people who select you as someone to
"Follow". After they have selected to "Follow" you, the
influence and persuasion process begins. Here's what
I mean.
In your short messages use keywords that you believe
will be of interest to the people following you and the
Twitter community. Oh yeah, that's right. When you
post a message, the entire Twitter community can see
the message. However, you have the option to make your
post private. Don't do that if you want to use this
as a traffic generation tool.
Let me give you an example of how I've been using the
technology. After I post this message it would be a
good idea to update my "What are you doing?" with a
message that all my "Followers" will see immediately.
All I would write is:
"Posting to blog about a Web 2.0 Influence and Persuasion
Tactic".
Did you catch how this is an influence and persuasion tactic?
You see, anyone "Following" me on Twitter.com will receive
that message right away, then they will visit my blog to
read this post. That is, if they are interested in
influence and persuasion. Most of the people "Following"
me on Twitter.com are interested in that topic because
they know that is my area of expertise.
Wait a minute! Another technology that you'll want to
implement is Tweetscan.com. It scans Twitter posts for keywords
that you select. Can you see how that's beneficial?
Each day Tweetscan.com sends me a report via email that shows
all posts that include the keyword "Persuasion". That
means anyone using Tweetscan can do the same. Are you getting
excited yet?
If you post keyword phrases that your target audience would
be interested in, they will do two things for certain. 1)
They will select to "Follow" you on Twitter. 2) They will
visit your site, and return to if you offer good content.
It's important, very important to remember that the purpose of
Twitter.com is to build relationships, so make sure that you
mix up your posts with fun messages. For example, this morning
I posted this message:
"I need toothpicks to hold my eyelids open."
Corny?
I don't care.
One more technology you should be aware of is Ping.fm. This
tool allows you to type a message once that can be sent to Linkedin,
Blogger, Bebo, Facebook, Twitter, Myspace, and some others
instantly.
Last one.
Really!
TweetLater.com gives you the ability to schedule messages to
show up on Twitter.com. Do you see the benefit of this tool?
I'm absolutely amazed!
In summary, use Twitter.com, Tweetscan.com, Ping.fm, and
TweetLater.com primarily to build relationships - but also to
create a unique identity for yourself that attracts people to
your blog, website, ezine, teleconference, seminar, webinar,
etc. Aren't you glad you read this post?
Have a great day!
With your success in mind,
Ron
Thursday, April 24, 2008
Monday, April 21, 2008
Sunday, April 20, 2008
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