Social Media Marketing is one of the hottest topics in the world right now. It's written about in magazines, blogs, and newspapers. Additionally, there are stories about it showing up on television news nowadays. Tons of business people are attempting to implement this new marketing tactic to attract new customers as quickly as possible.
Here are three basic tools of subsconscious influence and persuasion to use, so that you strategically implement this tactic the right way.
1. Rapport: You must be in rapport to effectively influence and persuade anyone. No brainer, right? You'd be amazed at how many people attempt to rush pass this step and get down to business. It's the biggest mistake amateurs and so called pros make every day.
A facebook friend of mine told me that a very attractive young business lady tried to get him to introduce her to his over 3,000 facebook friends shortly after he approved her as friend. Terrible mistake! My friend removed her from his facebook friends.
2. Sincerity and caring: People in the mode of building relationships or buying anything want to deal with someone who they feel are sincerely interested in them. People are also looking to see if you really care more about their needs, desires, and goals too. I included this as a subconscious tool of influence because people intuitively figure out whether someone is sincere and caring.
3. Give first: In the best selling book of all time, I discovered that if I would give, it will be given to me, good measure, pressed down, and shaken together. Simply put, when you give first, people will feel better about giving back to you.
About a month ago, I offered to conduct a free one hour teleseminar for a gentleman who's business deals with my target market. During the course of making the arrangements for that teleseminar, we discussed what I would offer to the participants. I offered to allow the participants to sign up for my group coaching at an exclusive price.
I made it very clear that they would only be able to enroll at the lower price through his organization. He really appreciated that offer. In fact, he decided to let me keep all the proceeds from any transactions.
In his landmark, best selling book "Influence", Dr. Robert Cialdini called this tool Reciprocation. He convincingly proved that we have been conditioned in our culture to return favors - or be looked upon as a leech.
I humbly submit to you that if you focus on giving first in personal and professional relationships, you will achieve greater success and fulfillment in life.
With your success in mind,
Ron
P.S. If you want to learn the 9 Master Tools of Subconscious Influence and Persuasion, go to www.howtoinfluencepeoplenow.com/
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1 comment:
Great article, which makes it clear why so many sales people come across as slimy, manipulative or desparate. They are trying to "get" before they give.
I run a marketing firm, and I tell my clients to think of a smaller "ask." Asking for 3000 introductions from someone you just met is extremely short-sighted, but an introduction to one or two people is completely reasonable -- especially if the relationship would improve the lives and/or businesses of both parties. Lots of people love to be match makers!
Adrianne Machina
http://TornadoMktg.com/blog
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